Looking to gain new clients or seller and buyer leads? Ready to stand out in your prospects’ mailboxes? The best real estate direct mail companies deliver personalized, high-quality print pieces — think eye-catching postcards, brochures, or newsletters — that land right in your prospective client’s hands and drive real responses.
Below, you’ll find my pick of the five top direct mail providers to help you boost your outreach.
Pros
4.6
Pricing
4.5
General features
5.0
Advanced features
4.1
Ease of use
5.0
Customer servic
4.5
Customer rating
4.9
Expert score
5.0
out
of
5
ProspectsPLUS! is a one-stop shop for all your real estate direct mail marketing needs. It combines training resources with ROI and SOI calculators for more innovative budgeting. If you don’t have a mailing list, don’t worry — you can create one using its MapMyMail system. This platform sets you up with everything you need for prospecting to reach new clients, stay connected with past clients, and take your real estate business to the next level.
Example of the ROI Calculator (Source: ProspectsPLUS!)
The resources available on ProspectsPLUS! are great for agents who want to thrive with direct mail marketing in real estate. However, integration with CRMs would be a valuable feature, adding significant benefits to help agents streamline client communication and outreach. If CRM integration is essential to you, check out Quantum Digital.
Get started with ProspectsPLUS!
Pros
4.4
Pricing
4.5
General features
4.8
Advanced features
4.5
Ease of use
5.0
Customer service
3.0
Customer rating
3.9
Expert score
4.1
out
of
5
If you want an easy way to handle your real estate mail campaigns, Quantum Digital’s got you covered. It syncs with your Multiple Listing Service (MLS) to pull property info and auto-generate postcards every time you have a new listing on the market — like having a personal assistant! While the template selection is a bit limited, their design tool makes customizing a breeze.
Example of Postcard Mailer Process (Source: Quantum Digital)
Quantum Digital is best suited for agents who don’t mind custom design; however, some may find it a bit technical. To make things even easier, it could benefit from more predesigned template options. If you’re looking for pre-made templates, check out Wise Pelican.
Get started with Quantum Digital
Pros
5.0
Pricing
4.5
General features
4.8
Advanced features
3.1
Ease of use
5.0
Customer service
4.5
Customer rating
4.8
Expert score
5.0
out
of
5
Creating effective direct mail marketing campaigns for real estate can be a daunting task, especially when you don’t have a large marketing team available.
But with PostcardMania’s professional graphic design assistance, real estate agents can breathe a sigh of relief. This platform takes the burden off of coming up with ideas every month. Leverage proven strategies from experts and maximize your investment in business growth with a more personalized experience.
Example of a custom real estate agent postcard (Source: PostcardMania)
Agents love the design support, but faster turnaround times would keep campaigns timely and competitive. Slow production schedules can stall promotions and result in the loss of valuable leads. If you prefer quicker turnaround times, check out ProspectsPLUS!.
Get started with PostcardMania
Pros
4
Pricing
2.0
General Features
4.5
Advanced Features
4.6
Ease of use
5.0
Customer service
3.0
Customer rating
4.1
Expert score
5.0
out
of
5
Modern Postcard’s team assists in designing custom postcards to specific audiences, ensuring your message stands out. With access to extensive mailing lists segmented by demographics, you can effectively target renters, retirees, or any niche market. While pricing details aren’t readily available online, Modern Postcard’s personalized service makes it a compelling choice for agents seeking an impactful direct mail provider.
Modern MAX program (Source: Modern Postcard)
One thing I’d love to see from Modern Postcard is upfront pricing on their website. Currently, you must call or email to obtain a quote, which adds a bit of extra friction if you’re simply trying to compare options quickly.
Get started with Modern Postcard
Pros
4.9
Pricing
4.0
General features
2.9
Advanced features
3.8
Ease of use
5.0
Customer service
4.8
Customer rating
4.8
Expert score
4.6
out
of
5
Founded by real estate agents, Wise Pelican makes direct mail marketing for realtors easy. The mailing list system saves time by targeting the right audience and boosting response rates, increasing your chances of securing more seller leads.
Whether you sign up for a subscription to take advantage of the additional features or use the platform as needed, you’ll have access to premade and customizable templates that will help you create eye-catching mailers in no time.
Example of a mailing list platform (Source: Wise Pelican)
Real estate agents have a lot on their plates, and sometimes less is more. However, additional direct mail marketing support may benefit agents who are not well-versed in digital design. Whether it be graphic design help or training videos, these features could personalize the experience for some agents. For a more full-service option, visit PostcardMania.
Get started with Wise Pelican
Regarding our methodology at The Close, our team of licensed real estate professionals, writers, and editors created a weighted rubric that evaluates each real estate direct mail marketing service company.
Our experts have conducted extensive research to analyze dozens of direct mail marketing companies and determine the best options for our readers. The features we explored are essential for real estate agents to choose the right real estate mailing services for their business.
Our detailed criteria included:
Direct mail can be highly effective, but it’s a long game. When done consistently, it can lead to increased business. Stay the course, and don’t be afraid to try new content on your mailers. You can use direct mail tools in your real estate farming when canvassing neighborhoods for new leads.
Typically, a good direct mail ROI ranges from 5% to 10%. The key is to track your results continuously so you know what works in your direct mail campaigns.
Of course, when done right. In an industry where personal connection matters, nothing beats receiving direct mailers. Postcards just feel more personal, and they tend to stick around longer than a quick digital ad.
When it comes to direct mail marketing, being consistent is crucial. I hope the companies we’ve listed here have given you great ideas to craft your message and drive business growth. What’s your go-to real estate direct mail marketing company? Share your experience in the comments!
The post The 5 Best Real Estate Direct Mail Companies appeared first on The Close.
Below, you’ll find my pick of the five top direct mail providers to help you boost your outreach.
- ProspectsPLUS!: Best for prospecting tools
- Quantum Digital: Best for MLS integration
- PostcardMania: Best for graphic design services
- Modern Postcard: Best for personalized direct mail campaigns
- Wise Pelican: Best for building mailing lists
The Close’s top picks for direct mail marketing services
| Direct mail company | Starting price | Standout features & services | Lead purchasing | Address verification |
|---|---|---|---|---|
| $0.96 per piece |
| 
|
|
| Get started with ProspectsPLUS! | ||||
| $0.13 per piece (printing only) |
|
|
|
| Get started with Quantum Digital | ||||
| $0.18 per piece for low-volume orders |
|
|
|
| Get started with PostcardMania | ||||
|
| $0.22 to as much as $1.03 per piece |
|
|
|
| Get started with Modern Postcard | ||||
| $0.97 per piece |
|
|
|
| Get started with Wise Pelican |
ProspectsPLUS!: Best for prospecting tools
Pros
- Large selection of direct mail options
- Next-day turnaround
- ROI and SOI calculators
- Marketing training
- No CRM integration
- NCOA list cleaning is not provided
- Dated website
4.6
Pricing
4.5
General features
5.0
Advanced features
4.1
Ease of use
5.0
Customer servic
4.5
Customer rating
4.9
Expert score
5.0
out
of
5
Why I chose ProspectsPLUS!
ProspectsPLUS! is a one-stop shop for all your real estate direct mail marketing needs. It combines training resources with ROI and SOI calculators for more innovative budgeting. If you don’t have a mailing list, don’t worry — you can create one using its MapMyMail system. This platform sets you up with everything you need for prospecting to reach new clients, stay connected with past clients, and take your real estate business to the next level.
- Mailer selections: You can select from a variety of direct mailers for real estate, such as postcards, flyers, brochures, and door hangers. You also have the option to schedule your campaigns for the entire year.
- ROI and SOI calculators: These tools are helpful for a better understanding of the scope of the direct mail marketing campaign and proper budgeting.
Example of the ROI Calculator (Source: ProspectsPLUS!)
What I think would improve ProspectsPLUS!
The resources available on ProspectsPLUS! are great for agents who want to thrive with direct mail marketing in real estate. However, integration with CRMs would be a valuable feature, adding significant benefits to help agents streamline client communication and outreach. If CRM integration is essential to you, check out Quantum Digital.
Get started with ProspectsPLUS!
Quantum Digital: Best for MLS integration
Pros
- Automated farming and follow-up
- Preschedule mailers
- Lead tracking
- Synced to MLS
- No graphic design services
- Limited predesigned templates
4.4
Pricing
4.5
General features
4.8
Advanced features
4.5
Ease of use
5.0
Customer service
3.0
Customer rating
3.9
Expert score
4.1
out
of
5
Why I chose Quantum Digital
If you want an easy way to handle your real estate mail campaigns, Quantum Digital’s got you covered. It syncs with your Multiple Listing Service (MLS) to pull property info and auto-generate postcards every time you have a new listing on the market — like having a personal assistant! While the template selection is a bit limited, their design tool makes customizing a breeze.
- Automated farming and follow-up: AutoMail enables you to send postcards to your chosen mailing lists effortlessly. Schedule multiple months of postcards to stay top of mind and maintain a great relationship with your clients.
- Synced to MLS: Each postcard also comes with social ads that make it easy for people to respond. And the moment someone interacts with your marketing, you get an email with their info.
Example of Postcard Mailer Process (Source: Quantum Digital)
What I think would improve Quantum Digital
Quantum Digital is best suited for agents who don’t mind custom design; however, some may find it a bit technical. To make things even easier, it could benefit from more predesigned template options. If you’re looking for pre-made templates, check out Wise Pelican.
Get started with Quantum Digital
PostcardMania: Best for graphic design services
Pros
- Free samples
- Direct interaction with a graphic designer
- Matching social media ads
- Clean and easy-to-navigate website
- Slower turnaround
- No mail merge options
- Cannot place orders online
5.0
Pricing
4.5
General features
4.8
Advanced features
3.1
Ease of use
5.0
Customer service
4.5
Customer rating
4.8
Expert score
5.0
out
of
5
Why I chose PostcardMania
Creating effective direct mail marketing campaigns for real estate can be a daunting task, especially when you don’t have a large marketing team available.
But with PostcardMania’s professional graphic design assistance, real estate agents can breathe a sigh of relief. This platform takes the burden off of coming up with ideas every month. Leverage proven strategies from experts and maximize your investment in business growth with a more personalized experience.
- Graphic design services: The design team can create personalized templates or unique designs for your postcard campaign.
- Matching ads for social media: Automatically display matching Google, Facebook, and Instagram ads for the same targeted prospects you mail your postcards to.
Example of a custom real estate agent postcard (Source: PostcardMania)
What I think would improve PostcardMania
Agents love the design support, but faster turnaround times would keep campaigns timely and competitive. Slow production schedules can stall promotions and result in the loss of valuable leads. If you prefer quicker turnaround times, check out ProspectsPLUS!.
Get started with PostcardMania
Modern Postcard: Best for personalized direct mail campaigns
Pros
- Fully personalized direct mail campaigns and design services
- Integrates direct mail with digital marketing channels
- Provides expert consultation
- Lacks transparent, upfront pricing on its website
- May have higher costs compared to budget-focused direct mail services
4
Pricing
2.0
General Features
4.5
Advanced Features
4.6
Ease of use
5.0
Customer service
3.0
Customer rating
4.1
Expert score
5.0
out
of
5
Why I chose Modern Postcard
Modern Postcard’s team assists in designing custom postcards to specific audiences, ensuring your message stands out. With access to extensive mailing lists segmented by demographics, you can effectively target renters, retirees, or any niche market. While pricing details aren’t readily available online, Modern Postcard’s personalized service makes it a compelling choice for agents seeking an impactful direct mail provider.
- Modern MAX program: This platform integrates direct mail with digital ads and Informed Delivery for a seamless omnichannel experience.
- Postal Analytics: Modern Postcard utilizes built-in Postal Analytics to determine the fastest delivery methods and apply the deepest postage discounts — automatically and at no extra cost.
Modern MAX program (Source: Modern Postcard)
What I think would improve Modern Postcard
One thing I’d love to see from Modern Postcard is upfront pricing on their website. Currently, you must call or email to obtain a quote, which adds a bit of extra friction if you’re simply trying to compare options quickly.
Get started with Modern Postcard
Wise Pelican: Best for building mailing lists
Pros
- Fully trackable mailings
- No long-term contracts or minimum order
- Premade templates
- Targeted mailing lists
- No CRM integration
- Limited marketing resources
4.9
Pricing
4.0
General features
2.9
Advanced features
3.8
Ease of use
5.0
Customer service
4.8
Customer rating
4.8
Expert score
4.6
out
of
5
Why I chose Wise Pelican
Founded by real estate agents, Wise Pelican makes direct mail marketing for realtors easy. The mailing list system saves time by targeting the right audience and boosting response rates, increasing your chances of securing more seller leads.
Whether you sign up for a subscription to take advantage of the additional features or use the platform as needed, you’ll have access to premade and customizable templates that will help you create eye-catching mailers in no time.
- Premade templates: Although there may be fewer options, these templates are specifically designed to be high-converting mailers.
- Mailing lists: Each mailing list is carefully checked against the National Change of Address (NCOA) database and the Coding Accuracy Support System (CASS), certified by the USPS. This ensures accurate addresses for maximum deliverability.
Example of a mailing list platform (Source: Wise Pelican)
What I think would improve Wise Pelican
Real estate agents have a lot on their plates, and sometimes less is more. However, additional direct mail marketing support may benefit agents who are not well-versed in digital design. Whether it be graphic design help or training videos, these features could personalize the experience for some agents. For a more full-service option, visit PostcardMania.
Get started with Wise Pelican
Methodology: How I chose the best direct mail marketing services
Regarding our methodology at The Close, our team of licensed real estate professionals, writers, and editors created a weighted rubric that evaluates each real estate direct mail marketing service company.
Our experts have conducted extensive research to analyze dozens of direct mail marketing companies and determine the best options for our readers. The features we explored are essential for real estate agents to choose the right real estate mailing services for their business.
Our detailed criteria included:
- Advanced features 25%
- Features include turnaround time, real estate-specific print options, no minimum order quantity, lead purchasing, tracking and analytics, NCOA list cleaning, campaign management, and mail merge options.
- Pricing 20%
- The pricing of any service is a crucial factor to consider. This metric accounts for volume discounts, pricing transparency, cost per mail piece, customization options, and rush orders.
- General features 20%
- This metric encompasses various mail formats, design services, targeting capabilities, print quality, mailing list services, delivery tracking, CRM integration, and environmental considerations.
- Ease of use 10%
- This metric examines the technical skills required to set up and operate, as well as the availability of templates and the user-friendliness of the interface.
- Customer rating 10%
- This evaluation examines each company’s reputation through the lens of current and past users, reviewing customer reviews and the popularity of each service.
- Expert rating 10%
- The Close closely reviews each company for standout features, details, ease of use, and value for money from a real estate expert’s perspective.
- Customer service 5%
- If real estate agents need additional support, they must be aware of the customer service options available through phone, email, live chat, and the ticket system.
Frequently asked questions (FAQs)
Is direct mail effective in real estate?
Direct mail can be highly effective, but it’s a long game. When done consistently, it can lead to increased business. Stay the course, and don’t be afraid to try new content on your mailers. You can use direct mail tools in your real estate farming when canvassing neighborhoods for new leads.
What is a good ROI for direct mail?
Typically, a good direct mail ROI ranges from 5% to 10%. The key is to track your results continuously so you know what works in your direct mail campaigns.
Is direct mail worth the money?
Of course, when done right. In an industry where personal connection matters, nothing beats receiving direct mailers. Postcards just feel more personal, and they tend to stick around longer than a quick digital ad.
Your take
When it comes to direct mail marketing, being consistent is crucial. I hope the companies we’ve listed here have given you great ideas to craft your message and drive business growth. What’s your go-to real estate direct mail marketing company? Share your experience in the comments!
The post The 5 Best Real Estate Direct Mail Companies appeared first on The Close.