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Top 8 Sources for Pay at Closing Real Estate Leads in 2025

Hoca

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Real estate pay-at-closing lead companies offer access to potential clients without the upfront costs typically associated with traditional lead generation services. Agents only pay for leads that result in successful transactions, which minimizes risk and maximizes the return on investment.

I’ll explore some of the top companies that offer real estate leads pay at closing and dive into how real estate professionals can benefit from their services.

Sign up for free with Sold.com to receive real estate referrals and jump-start your business.
Sold.com logo.

  • Buyer and seller leads
  • Manage all referrals on the agent dashboard
  • For individual agents or teams
Visit Sold.com
Featured Partner
Sold.com has paid for this placement. However, our team of experts approved Sold.com as an appropriate product, and our content remains editorially independent.

The Close’s top picks for real estate leads pay at closing​

ProviderBest forReferral feesQualifications Needed
clever logo
A streamlined platform to receive leads1.5% listing fee ($3,000 minimum)Over five years of experience with great client reviews and extensive market knowledge
Visit Clever
zillow flex logo
Data-driven courses and coaching15%-40% of commissionBy invitation only; only specific locations apply
Visit Zillow Flex
sold com logo
Performance-based lead assignment30%-35% of commission (0% if paid by sponsor)Undisclosed
Visit SOLD.com
homelight logo
Leads based on performance history33% of commissionUndisclosed
Visit HomeLight
Agent Pronto lgoo
Receiving leads via text message25%-35% of commissionUndisclosed
Visit Agent Pronto
Rocket Homes logo
Prequalified leads1% of estimated home value or 25%24 months of experience and five closed transactions in the last 12 months
Visit Rocket Homes
UpNest logo
Leveraging technology30% of commissionThree years of experience and six transactions in 12 months
Visit UpNest
ReferralExchange logo
Agents in the REALTOR® network35% of commissionThree years of experience, at least 20 transactions, or comparable sales volume within the last 12 months
Visit ReferralExchange

Clever: Best for a streamlined platform to receive leads​

clever logo
Pros
[TD]Cons[/TD]

[TR]
[TD]
  • No upfront costs
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  • Requires experience to join
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[TD]
  • Provides qualified leads
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  • It might be unavailable in some geographical areas
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  • Helps increase agent brand awareness
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  • Doesn’t guarantee completed deals
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  • Reduces marketing costs
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  • Marketed as a discount service to sellers
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Why I chose Clever​


Clever’s commitment to fairness and transparency sets it apart from its competition. This entirely web-based real estate leads paid at closing platform doesn’t play favorites based on how much you’re willing to pay.

Instead, it considers the quality of service an agent provides and client satisfaction. Rather than paid tiers, an in-house matching team handpicks and assigns leads based on your experience, local market focus, and client reviews, so you connect only with vetted, high-intent buyers and sellers. Plus, there is no fee to join the program.

  • 1.5% listing fee: This fee is lower than many others pay at closing leads platforms.
  • Qualified leads: Clever obtains all the pertinent information before sharing the lead with agents.
Agent qualifications needed for Clever

Agent qualifications for Clever (Source: Clever)

Fees & process for Clever​


Clever offers a straightforward and fair fee structure for agents who want real estate leads at closing. Instead of charging agents, Clever earns revenue through referral fees from any transaction closed through leads received from the platform. The more satisfied clients an agent serves and the better their reviews, the more business Clever sends their way. Agents interested in joining Clever can quickly sign up through the website form to see if they qualify.

Visit Clever

Zillow Flex: Best for data-driven courses & coaching​

zillow flex logo
Pros
[TD]Cons[/TD]

[TR]
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  • Lifelong clients.
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  • Zillow fees due on the first two transactions within two years of receiving the lead
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  • Top real estate listing website
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  • Stringent performance standards
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  • Trusted real estate brand
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  • Can be highly costly to join
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  • No upfront cost to participate once
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  • Only available to high-performing agents in specific locations
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Why I chose Zillow Flex​


Zillow Flex is available exclusively to agents already enrolled in the Zillow Premier Agent program. It offers seasoned agents or those already invested in the platform an opportunity to generate leads with no upfront costs.

Agents invited to join Zillow Flex will have access to over 50 on-demand and ten live, instructor-led Zillow Academy courses. Per Zillow, these courses help increase an agent’s appointment rate and overall lead conversion.

  • No upfront costs: Fees are limited to participating in Zillow Agent Premier.
  • Geographical area: Only certain areas can participate in the Zillow Flex program. Click the dropdown below for areas covered.

Zillow Flex locations​

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  • Phoenix, AZ
  • Los Angeles, CA
  • San Diego, CA
  • Sacramento-Stockton-Modesto, CA
  • San Francisco-Oakland-San Jose, CA
  • Denver, CO
  • Orlando, FL
  • Daytona Beach, FL
  • Melbourne, FL
  • Jacksonville, FL
  • Miami-Fort Lauderdale, FL
  • Tampa-St. Petersburg-Sarasota, FL
  • Fort Myers-Naples, FL
  • Port St. Lucie, FL
  • Sebastian, FL
  • Homosassa Springs, FL
  • Ocala, FL
  • Gainesville, FL
  • Palm Bay, FL
  • Punta, FL
  • Atlanta, GA
  • Chicago, IL
  • Indianapolis, IN
  • Boston-Manchester, MA
  • Springfield-Holyoke, MA
  • Washington-Hagerstown, MD
  • Baltimore, MD
  • Detroit, MI
  • Saint Louis, MO
  • Raleigh, NC
  • Durham, NC
  • Charlotte, NC
  • Minneapolis-Saint Paul, NC
  • Las Vegas, NV
  • Queens, NY
  • Bronx, NY
  • Brooklyn, NY
  • Manhattan, NY
  • Oklahoma City, OK
  • Cleveland, OH
  • Akron, OH
  • Portland, OR
  • Philadelphia, PA
  • Norfolk-Portsmouth-Newport, RI
  • Dallas-Fort Worth, TX
  • Houston, TX
  • San Antonio, TX
  • Austin, TX
  • Richmond-Petersburg, VA
  • Seattle-Tacoma, WA



Zillow Flex Core Courses

Improve your performance with Zillow Flex Core Courses (Source: Zillow Flex)



Fees & process for Zillow Flex​


One of Zillow Flex’s many benefits is the pricing tier structure, where the referral fee increases as the transaction price increases. This flexibility ensures that the higher rates are associated with higher commission fees. Agents pay Zillow based on the commission they receive from their side of the transaction, and the rate varies based on market location. Fees range from 15% to 40%.

Visit Zillow Flex

SOLD.com: Best for performance-based lead assignment​

sold.com logo
Pros
[TD]Cons[/TD]

[TR]
[TD]
  • Provides referrals for individual agents or teams
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[TD]
  • Unknown agent qualification is needed
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  • Sign-up process is easy
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  • Geographic coverage is undisclosed
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  • Receive both buyer and seller leads
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  • Agent referral fee isn’t mentioned on the website
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  • Dedicated agent portal
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  • You have no control over how many leads you receive.
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Why I chose SOLD.com​


The agent’s success determines SOLD.com’s performance-based model. The more deals an agent closes, the more referrals they will receive. By prioritizing performance, SOLD.com rewards agents who consistently excel and provides them with increased opportunities for growth and success. This approach maximizes an agent’s earning potential and ensures that agents are continuously motivated to deliver the best client results.

  • Guaranteed display: Agents can pay an extra fee to increase ranking and exposure on SOLD.com.
  • Agent dashboard: This dedicated area lets the agent manage all referrals.
Benefits of joining SOLD.com

Benefits of joining SOLD.com (Source: SOLD.com)

Fees & process for SOLD.com​


Join the SOLD.com network by completing the sign-up form with the requested information, and your showcase on SOLD.com will be created. Once signed up, you’ll execute a standard referral agreement outlining the terms, and your profile will be activated. Fees for the program are 30% to 35% of the agent’s commission, but in some cases, it can be 0% if paid by a SOLD.com sponsor.

Visit SOLD.com

HomeLight: Best for leads based on performance history​

logo of pay-at-closing lead company, Homelight
Pros
[TD]Cons[/TD]

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  • Broker-to-broker referrals system
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  • The amount or quality of leads is unknown
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  • Leads are vetted before being shared with the agent
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  • Control over lead received is limited
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  • Easy to sign up to participate
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  • It may not cover all geographical areas
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  • Both buyer and seller leads are available
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  • Not ideal for new agents with low transaction history
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Why I chose HomeLight​


HomeLight is an excellent real estate leads pay at closing platform because of its user-friendly sign-up process and low-risk nature. With HomeLight, there’s no need to worry about upfront costs or financial commitments. Its performance-based lead assignment is particularly beneficial for agents with a long history and extensive experience in the industry.

It matches high‑intent clients to agents with proven track records by analyzing over 27 million public transaction records and thousands of client reviews. It also displays past sales on a “Transactions Near You” map so leads reflect your real‑world performance. HomeLight offers seasoned agents an uncomplicated and reliable way to access valuable leads and grow their businesses.

  • Mobile application: Agents receive referrals and manage their leads on the go.
  • Exclusive tools: When HomeLight rolls out new tools, such as sample sale or warm transfer features, agents can access them through the mobile application.
HomeLight Ultra interface

HomeLight Ultra for agents (Source: HomeLight)

Fees & process for HomeLight​


Getting started with HomeLight is a breeze with its simple sign-up process. Agents create a profile by signing up and customizing it with their professional achievements. Then, they must sign the referral agreement and update their transaction history to showcase their expertise. There are no upfront costs; once a transaction closes, agents pay the broker the referral rate from their commissions.

Visit HomeLight
Related Articles

Agent Pronto: Best for receiving leads via text message​

Agent Pronto lgoo
Pros
[TD]Cons[/TD]

[TR]
[TD]
  • Leads are prescreened.
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[TD]
  • Agents must keep the platform updated on their progress
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  • Receives both buyer and seller leads
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  • Control over leads is limited
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  • Agents can submit leads to refer to other agents
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  • Lead-matching details are undisclose
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  • Easy to sign up and join
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  • Competition or agents within a geographical market are not shown
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Why I chose Agent Pronto​


Agent Pronto is a pay at closing leads real estate option that simplifies connecting with prospective clients. With Agent Pronto, agents receive text notifications containing the referral’s first name, city, and estimated sale price or budget. With this information, agents can choose to accept or decline the lead. Overall, agents signing up for Agent Pronto enter a low-risk, low-cost lead generation opportunity.

  • Simple referral fee: Leads received through text explicitly list the referral rate for accepting that lead, eliminating the guesswork about how much is owed to Agent Pronto.
  • Terminate the contract at any time: Agents are not locked into a long-term commitment if the platform doesn’t work out.
A part of Agent Pronto's website saying submit your referrals to Agent Pronto and get paid

Get paid when you submit referrals (Source: Agent Pronto)

Fees & process for Agent Pronto​


Signing up for the Agent Pronto referral programs requires a quick form and the signing of the agent agreement. Once signed up, the Agent Pronto team will match you with leads based on profile, production levels, service areas, client preferences, specialties, communication skills, customer ratings, and more. The referral fee for Agent Pronto is 25% to 30% of your commission.

Visit Agent Pronto

Rocket Homes: Best for prequalified leads​

logo of pay-at-closing lead company, Rocket Homes
Pros
[TD]Cons[/TD]

[TR]
[TD]
  • Support is offered to help agents close deals
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[TD]
  • Increases agent competition among market areas
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[TD]
  • Lead contact information is verified
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  • Requires the use of Rocket Mortgage for lending
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  • Dedicated agent onboarding process
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  • Agents have stringent milestones to meet
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  • Network spans 50 states
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Why I chose Rocket Homes​


Rocket Homes, affiliated with Rocket Mortgage, benefits from access to highly qualified leads from individuals inquiring about mortgages or seeking pre-approval. These leads represent individuals actively interested in purchasing a home and have already taken steps toward securing financing. By leveraging Rocket Homes, agents tap into a stream of high-quality leads, increasing their chances of converting inquiries into successful transactions.

  • Client Central: It has a centralized online location for agents to accept new leads.
  • Exclusive leads: No other agents will get the distributed leads once they accept.
Details about Rocket Homes' Partner Agent Network

Benefits of choosing Rocket Homes (Source: Rocket Homes)

Fees & process for Rocket Homes​


Signing up for Rocket Homes is easy. Initiate the process by inquiring on its website or directly contacting the company. After assessing the agent’s qualifications and compatibility, Rocket Homes requests the agent to review and sign an agreement detailing program terms. Once onboarded, agents can expect to receive qualified leads matched to their expertise and location. Fees are 1% of the estimated home value or 25% of the commission.

Visit Rocket Homes

UpNest: Best for leveraging technology​

upnest logo
Pros
[TD]Cons[/TD]

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  • Owned by Realtor.com
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  • Lead assignment details are not provided
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  • Mobile application
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  • The quantity of leads is not guaranteed
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  • Assigned a dedicated advisor
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  • Lead quality varies
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  • Available in all 50 states
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  • Agents have little control over getting leads
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  • Clients are prescreened
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Why I chose UpNest​


In partnership with Realtor.com, UpNest takes an innovative approach to lead generation. Leveraging technology differentiates it from other real estate leads pay at closing platforms. One standout feature is the ability for agents to create short greeting videos that allow them to showcase their expertise and personalities effectively on their UpNest agent profile.

Additionally, agents can highlight their achievements and credentials directly from their mouths, a personalized touch that can resonate with prospective clients.

  • Listing toolkit: This allows agents to stand out as featured agents and rank higher in search results.
  • Achievement sharing: Agents promote their expertise via confidential and personalized proposals.
UpNest's mobile interface

UpNest’s mobile interface (Source: UpNest)

Fees & process for UpNest​


Agents can join UpNest by submitting a request online. Following this, a coordinator from Realtor.com will promptly reach out to discuss the specifics further. Within 24 hours of the discussion, users receive three to five personalized proposals from qualified agents, allowing them to compare and review online. Referral fees to UpNest from closed deals are 30% of the commission.

Visit UpNest

ReferralExchange: Best for agents in the REALTOR® network​

ReferralExchange logo
Pros
[TD]Cons[/TD]

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  • Support seven days a week
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  • Agents are accepted to network on an as-needed basis
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  • Licensed service team nurtures leads on your behalf
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  • Must be experienced with leads to start
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  • Lead notification through text, phone call, and email
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  • Can only join via invitation
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  • Propriety data models match leads to agents
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  • Not ideal for newer agents
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Why I chose ReferralExchange​


Since ReferralExchange operates as an invite-only platform, joining requires being part of the nationwide REALTOR® referral network. By limiting access to those already within the network, ReferralExchange maintains a high-quality standard and ensures members possess the necessary credentials and expertise to participate effectively.

  • Lead qualification: All leads are screened and qualified through a proprietary system before being contacted.
  • Expansive network: ReferralExchange has agents across all 50 states.
ReferralExchange’s process

ReferralExchange’s process (Source: ReferralExchange)

Fees & process for ReferralExchange​


ReferralExchange operates uniquely compared with most pay-at-closing providers. Initially, it accepts leads from individuals who may lack the capacity to work with the leads directly and then refers these leads to its network of agents. Joining this network is exclusive, being invite-only. Once accepted, agents pay a 30% referral fee for each successful transaction.

Visit Referral Exchange

Pros and cons of real estate leads pay at closing​


If you’re still unsure about getting realtor leads pay-at-closing, weighing their pros and cons can help you determine if this model aligns with your business strategy:

Pros
[TH]Cons[/TH]


[TR]
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  • No upfront costs: Agents only pay when a deal closes.
[/TD]

[TD]
  • High commission fees: You may pay a sizable commission percentage depending on your chosen company.
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  • Targeted and qualified leads: The leads you’ll get are more specific to your market needs.
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  • Lead quality inconsistency: The leads you get can sometimes be unpredictable or unresponsive.
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  • Risk mitigation: Agents will only incur expenses on successful transactions.
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  • Less accessible for new agents: These companies often favor experienced agents.
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  • Improved ROI potential: Minimizes spend on unqualified leads.
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  • Potential follow-up fees: Agents might pay extra commissions for repeat business.
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Methodology: How I chose the best pay at closing real estate leads​


Our methodology at The Close is comprehensive in assessing pay at closing real estate leads platforms. Our real estate professionals, writers, and editors researched and analyzed each platform, focusing on features crucial for agents’ success. We strive to provide our readers with valuable insights and help them identify the most suitable pay-at-closing lead generator for their business needs.

The criteria I used to determine the best pay at closing real estate leads are as follows:

  • Fee structure: Evaluated the fee structure of each platform, including any upfront costs and the percentage or flat fee charged upon successful transactions
  • Lead quality: Assessed the quality of leads provided by each platform, considering factors such as lead source, conversion rates, and client satisfaction
  • Agent support: Examined the level of support and resources offered to agents, including training, marketing materials, and customer service
  • Transparency: Considered the transparency of information provided to agents, including how leads are allocated, fee schedules, and performance metrics
  • Geographic coverage: Reviewed the geographic coverage of each platform to ensure that agents have access to leads in their target markets
  • Agent experience required: Assessed the expertise of agents to join each platform

Frequently asked questions (FAQs)​

How much do real estate agents spend on leads?​

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According to statistics, most real estate agents spend between $0 and $250 per month on lead generation. It all depends on your budget and how much you’re willing to invest. Some real estate lead companies charge a monthly fee on top of the cost per lead.


How does the pay-at-closing model work?​

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The pay-at-closing model allows agents to receive leads without upfront costs, only paying a fee when a successful transaction closes. This means agents can focus on converting leads into clients without worrying about initial expenses. However, not all pay-at-closing models guarantee leads once signed up, so do not put all your eggs in one basket.


What are the fees associated with joining and using the pay-at-closing service?​

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Fees associated with joining and using pay at closing real estate leads services vary. Some platforms may charge a percentage-based referral fee upon successful closing, while others may have a flat fee structure. Agents must review the fee schedule carefully before signing up to understand the financial commitment.


What is it called when the seller pays closing costs?​

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When the seller pays the closing costs, it’s called a “seller concession.” This helps sellers close the deal and makes the property more affordable for buyers.


Your take​


Pay-at-closing platforms allow agents to receive leads without upfront costs and only pay a fee upon successful transactions. The fees for these services vary and are typically outlined in the agreement upon joining. Leads are allocated and distributed among agents based on location, expertise, and client preferences, ensuring a targeted approach to lead generation.

However, it’s worth noting that the real estate pay at closing leads platforms should not be your only source of leads because none are guaranteed. It is best practice for agents to generate leads through lead generation websites and personal referrals to succeed.

Have you ever used real estate leads that you pay at closing? Share your experience in the comments!

The post Top 8 Sources for Pay at Closing Real Estate Leads in 2025 appeared first on The Close.
 
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