Hitting your annual goals starts with a clear, month-by-month marketing roadmap. That said, I created a real estate marketing calendar outlining one strategic theme each month and key holidays to highlight so you stay on track. Lean on these monthly themes to stay organized, keep your audience hooked, and let your brand shine.
Are you ready to upgrade your brand marketing game?
To kick off the year, focus on your email marketing. Email marketing is a highly cost-effective approach that yields the greatest return on your investment of time and resources. Before generating new leads, warm up the ones you already have in your real estate customer relationship management (CRM) system.
Send your first email newsletter of the year with a punchy subject line
Now that you’ve freshened up your CRM and your email engine is humming, it’s time to branch out into social, specifically Facebook and Instagram, to meet prospects where they scroll.
Stay consistent on Facebook & Instagram for more engagement
Want to make your life easier? Agent Crate is a library of social media posts, landing pages, and instant downloads that align perfectly with February’s push to boost Facebook and Instagram engagement. With thousands of on-brand templates and a members-only dashboard, you’ll never run out of fresh content ideas.
Get started with Agent Crate
Spring is officially in the air, and open house season is heating up! Now is the time to invest in your marketing and branding around each event.
Are you ready to host your spring open houses?
The busy season is ramping up, so now’s the time to rev up your referral marketing engine. After all, referrals are often an agent’s top lead source.
Remember to send rewards to past clients for more referrals
May is all about broadening your print presence and keeping your real estate branding top of mind.
Keep your brand top of mind offline by focusing on print marketing
Prune stale contacts, update your SMS lists, and weave genuine client testimonials into your drip campaigns for maximum impact. And, if your current CRM feels clunky or you’ve barely used it this year, explore a platform you actually enjoy.
Warm up cold leads by automating a re-engagement email
Have you found the right CRM yet? Market Leader automates lead follow-up with text and email alerts so you never miss a hot prospect during your mid-year outreach push. Its intuitive dashboard and drip-campaign tools let you weave genuine client testimonials into every workflow.
Get started with Market Leader
Here’s an uncomfortable truth for many agents: Video marketing is now a critical part of social media and online marketing. Prospects want to get to know you before working with you, and they want to see you flex your marketing muscles online.
Upload videos consistently to maximize your reach!
It’s the end of the summer, and now is the perfect time to focus on how to network and level up your reputation as an agent during the last few months of the year.
Network, network, network!
Wanna learn how your website can be a 24/7 lead machine? Nail your hyperlocal SEO so you appear when prospects search for “homes for sale near me” before they even consider making a call.
Optimize your page titles for SEO gains.
If you need help with your site, Agent Image builds SEO-friendly, IDX-powered websites that turn casual visitors into qualified leads, perfect for your September goal of dominating local search results. Each site is custom-designed to showcase neighborhoods, optimize property pages, and boost your Google ranking.
Get started with Agent Image
Holidays and family gatherings are just around the corner! Plan your fall promotions now so you’re not scrambling at the last minute.
Turn heads this month with custom branding materials
If you need help planning your real estate content calendar, Coffee & Contracts delivers a complete marketing toolkit — printables, email series, and post templates. This way, you can plan October’s seasonal promotions without struggling to find assets.
Get started with Coffee and Contracts
’Tis the season to nurture relationships. Focus on thoughtful gestures that show you care about people first and business second.
Personalize each note this holiday season
Wrap up the year by auditing your content wins and planning fresh ideas. This positions you as the go-to local expert heading into 2026.
Wrap up the year and prepare new content strategies
The 4 Ps of marketing translate to Product (your listings and services), Price (commission rates and home values), Place (your distribution channels), and Promotion (your advertising mix). These are all essential in creating a solid marketing strategy.
Your marketing calendar should outline monthly themes, highlight holiday spotlights for timely campaigns, specify content types, and include publish dates. This will make it easier to schedule, publish, and monitor your posts.
First, define your goals and then brainstorm the type of content you want to create. Some examples are home tour videos, community spotlights, and agent interviews. Then, assign each piece a publish date and channel (TikTok, Instagram, or email). Do this consistently every month so you never run out of ideas to post.
I hope my real estate marketing schedule has helped you plan for the upcoming holidays and seasons!
Got a brilliant idea to level up this action plan? How’s your marketing strategy performing this season? Share your insights and wins in the comments — I’d love to hear your thoughts and celebrate your success!
The post The Complete Real Estate Marketing Calendar & Holiday Guide (+ PDF) appeared first on The Close.
Are you ready to upgrade your brand marketing game?
January: Amplify your email marketing
To kick off the year, focus on your email marketing. Email marketing is a highly cost-effective approach that yields the greatest return on your investment of time and resources. Before generating new leads, warm up the ones you already have in your real estate customer relationship management (CRM) system.
- Audit your audience: Remove stale addresses from your CRM and segment contacts by last-interaction date so your first sends reach warm, engaged audiences.
- Automate strategically: Set up new drip campaigns to optimize your marketing efforts. The first one can be called “New Year, New Home Goals.”
- Repurpose then multiply: Turn your drip campaigns into a short monthly newsletter, then slice the quotes and tips into 3-5 social media posts. One real estate newsletter idea, three channels.
- Holiday highlights:
- January 1: New Year’s Day — Send out a community events calendar to everyone on your list. Make it a downloadable PDF and send it out each month. Need more ideas? Check out our guide on New Year marketing ideas.
- January 13 (Second Monday): National Clean Off Your Desk Day — Tackle that clutter and share a quick before-and-after shot of your workspace on social media. Encourage clients to start fresh in 2025 by decluttering their homes, too!
Send your first email newsletter of the year with a punchy subject line
February: Boost Facebook & Instagram engagement
Now that you’ve freshened up your CRM and your email engine is humming, it’s time to branch out into social, specifically Facebook and Instagram, to meet prospects where they scroll.
- Refresh your bio: Clean up your Instagram bio.
- Update your cover photo: Choose a brand-new Facebook cover photo.
- Define your content pillars: Choose three post themes (e.g., real estate tips, plus two personal topics), so followers receive expert advice and get a glimpse of the person behind the posts.
- Holiday highlights:
- February 14: Valentine’s Day — Love is in the air, so lean into it with a weekend getaway giveaway! Get your followers on social media to participate along with your email list. You can keep it local with a resort dinner package. Read our Valentine’s Day marketing guide for more ideas.
- February 17: Random Acts of Kindness Day — Partner with a local coffee shop to hand out “Home Sweet Home” latte coupons. It’s a small gesture that shows you care.
Stay consistent on Facebook & Instagram for more engagement
Want to make your life easier? Agent Crate is a library of social media posts, landing pages, and instant downloads that align perfectly with February’s push to boost Facebook and Instagram engagement. With thousands of on-brand templates and a members-only dashboard, you’ll never run out of fresh content ideas.
Get started with Agent Crate
March: Kickstart your spring open-house campaigns
Spring is officially in the air, and open house season is heating up! Now is the time to invest in your marketing and branding around each event.
- Farm your neighborhood: Launch a door-to-door campaign announcing your upcoming open houses and build buzz in your key ZIP codes.
- Circle prospect for maximum leads: Call or drop “just listed” flyers to past clients and high-potential leads.
- Polish your presentation materials: Refine both your listing pitch and comparative market analysis so you can address objections on the spot.
- Holiday highlights:
- March 8: International Women’s Day — The best way to empower women in your community? Spotlight a women-led business or a female agent on your team with a mini-interview post.
- March 10: Daylight Saving — How often do you get a chance to create a meme with “If I Could Turn Back Time” by Cher? This is that time.
- March 17: St. Patrick’s Day — If you want something festive and fun, host a “Get Lucky” open house with green decor accents and shamrock-shaped cookies.
Are you ready to host your spring open houses?
April: Supercharge your referral marketing
The busy season is ramping up, so now’s the time to rev up your referral marketing engine. After all, referrals are often an agent’s top lead source.
- Nurture your sphere of influence authentically: Reach out with genuine check-ins instead of generic “referral” asks.
- Collect and showcase social proof: Send a quick testimonial request after every closing, then highlight reviews on your social media.
- Optimize your CRM data: Revisit your CRM to ensure you have the best emails possible to drive referrals and repeat business.
- Holiday highlights:
- All April: Fair Housing Month — Share your commitment to equitable housing or run a light quiz on your socials about fair housing.
- Apr 1: April Fools’ Day — Share some believable home-selling myths and then set the record straight.
- Apr 10: National Siblings Day — Post pictures of you and your siblings, preferably when you’re all young. The more awkward your childhood photo is, the better.
- Apr 22: Earth Day — Feature eco-friendly home upgrades (e.g., solar panels, rain gardens) with a quick video tour. Your green tips will surely resonate with eco-conscious homeowners.
Remember to send rewards to past clients for more referrals
May: Reinforce your print marketing & branding
May is all about broadening your print presence and keeping your real estate branding top of mind.
- Launch a real estate postcard campaign: Send branded postcards announcing your recent sales or newly listed homes in your farm area.
- Upgrade your real estate yard signs: Ensure that yard signs, riders, and “sold” boards all consistently display your current logo, colors, and messaging.
- Audit your print collateral: Take stock of real estate business cards and brochures. Refresh anything that no longer reflects your brand.
- Holiday highlights:
- All May: National Moving Month — Publish a “Moving Week checklist” infographic that your clients can screenshot, save, and share.
- May 7: National Teacher Appreciation Day — How can you support your local teachers? If you contact your local schools, they will have some ideas!
- May 11 (Second Sunday): Mother’s Day — Share a favorite memory or photo of your mom in “her” space and invite clients to do the same.
- May 26: Memorial Day — Offer a patriotic open-house barbecue or community picnic. It’s a relaxed way to meet prospects and honor the holiday’s spirit.
Keep your brand top of mind offline by focusing on print marketing
June: Optimize CRM workflows and prospecting
Prune stale contacts, update your SMS lists, and weave genuine client testimonials into your drip campaigns for maximum impact. And, if your current CRM feels clunky or you’ve barely used it this year, explore a platform you actually enjoy.
- Share a mid-year market update: Send a snapshot of local trends to re-engage your database.
- Call top prospects: Block out time to check in with high-value contacts personally.
- Mail targeted letters: Drop handwritten or branded print letters to your hottest leads.
- Holiday highlights:
- All June: National Homeownership Month — Post some “Homeowner Hacks” on TikTok or Instagram Reels. This can include swapping out air filters, DIY landscaping, or any other improvement that enhances curb appeal.
- June 7: National Donut Day — Grab a few dozen donuts and put together a sweet pop-by gift for your favorite clients, past clients, and even a few vendors. You’ll be delivering smiles galore!
- June 8: National Best Friends Day — Want a fun idea? Launch a “Refer Your Bestie” contest where past clients tag friends for a chance to win a gift card.
- June 22 (Third Sunday): Father’s Day — Share “Garage Goals” tips or dream-man-cave inspiration in a short blog post.
Warm up cold leads by automating a re-engagement email
Have you found the right CRM yet? Market Leader automates lead follow-up with text and email alerts so you never miss a hot prospect during your mid-year outreach push. Its intuitive dashboard and drip-campaign tools let you weave genuine client testimonials into every workflow.
Get started with Market Leader
July: Maximize your video marketing impact
Here’s an uncomfortable truth for many agents: Video marketing is now a critical part of social media and online marketing. Prospects want to get to know you before working with you, and they want to see you flex your marketing muscles online.
- Create quick listing tours: Use your phone to film 30- to 60-second walkthroughs that highlight one key feature per clip.
- Share daily Stories and Reels: Post behind-the-scenes footage of your office life and staging setups to keep your audience engaged in real-time.
- Blend education with entertainment: Mix in market updates or “3 Tips in 30 Seconds” segments alongside fun, personality-driven content to build trust.
- Holiday highlights:
- July 4: Independence Day — Map out local Independence Day parades or block parties, then send a “July 4 VIP” email to your leads and clients.
- July 18: Get to Know Your Customers Day — This day is perfect for sharing a client testimonial. Post a video of your clients gushing over how wonderful you are.
- July 20: National Ice Cream Day — Host an ice-cream-truck-style open house with branded cups or cones.
Upload videos consistently to maximize your reach!
August: Strengthen networking and PR initiatives
It’s the end of the summer, and now is the perfect time to focus on how to network and level up your reputation as an agent during the last few months of the year.
- Join local groups: Attend mixers or neighborhood associations to forge genuine connections and uncover referral opportunities.
- Host a community event: Organize a casual happy hour or charity drive at a local spot.
- Leverage press mentions: Once you score a local media feature, add an “As Seen In” badge to your website, email signature, and social posts to boost your credibility.
- Holiday highlights:
- August 9: National Book Lovers Day — Have you read a book you swear by that’s changed your perspective and helped you grow? Share your book and briefly describe how it’s impacted your life. You can create a social media post and share it with your email list.
- August 15: National Relaxation Day — Help potential buyers see where they can unwind by showcasing your favorite “chill zones” in your current listings.
- August 17: National Nonprofit Day — Partner with a local charity for a donation drive. You can have the drop-off bins at your office or an open house.
Network, network, network!
September: Dominate with website SEO strategies
Wanna learn how your website can be a 24/7 lead machine? Nail your hyperlocal SEO so you appear when prospects search for “homes for sale near me” before they even consider making a call.
- Run a site audit: Use a tool like SEMrush to spot broken links, missing meta tags, and slow pages.
- Optimize your Google Business profile: Keep your hours, photos, and Q&A information up to date to stay visible in local map results.
- Target neighborhood keywords: Research phrases like “downtown lofts” or “suburban starter homes” and weave them into your posts.
- Holiday highlights:
- All September: National Preparedness Month — Create a “Home Emergency Kit” downloadable PDF and offer it in exchange for email sign-ups. It’s practical, valuable, and grows your list.
- September 1: Labor Day — Create a short “day-in-the-life” video showing how hard you work for clients.
- September 22: Car-free Day — Create a fun video for social media of you as a real estate agent trying to do your job without using your car. Cue the laughter!
Optimize your page titles for SEO gains.
If you need help with your site, Agent Image builds SEO-friendly, IDX-powered websites that turn casual visitors into qualified leads, perfect for your September goal of dominating local search results. Each site is custom-designed to showcase neighborhoods, optimize property pages, and boost your Google ranking.
Get started with Agent Image
October: Orchestrate seasonal marketing campaigns
Holidays and family gatherings are just around the corner! Plan your fall promotions now so you’re not scrambling at the last minute.
- Send autumn real estate door hangers and postcards: Print simple, eye-catching pieces in warm fall tones with an open house invite.
- Host festive neighborhood events: Throw a Halloween trunk-or-treat or a Thanksgiving pie-and-coffee get-together to bring families through your listings.
- Spark conversation on social: Post a fall-themed poll or invite followers to share their pumpkin-decor photos, then showcase the best responses.
- Holiday highlights:
- All October: National Community Planning Month — Write a spotlight series on upcoming local developments (e.g., new parks, schools) and why they matter to buyers.
- October 31: Halloween — Deliver branded candy to your farm with some fun, Halloween-themed door hangers.
Turn heads this month with custom branding materials
If you need help planning your real estate content calendar, Coffee & Contracts delivers a complete marketing toolkit — printables, email series, and post templates. This way, you can plan October’s seasonal promotions without struggling to find assets.
Get started with Coffee and Contracts
November: Cultivate your holiday referral outreach
’Tis the season to nurture relationships. Focus on thoughtful gestures that show you care about people first and business second.
- Send personalized real estate thank-you notes: Handwrite a brief message recalling a highlight from each client’s year.
- Drop seasonal pop-by gifts: Deliver hot cocoa kits or festive treats with your branding and a warm holiday greeting.
- Host a cozy client gathering: Invite top referrers to a small fireside mixer or virtual holiday toast to celebrate your community and make new connections.
- Holiday highlights:
- November 11: Veterans Day — Share VA loan tips and spotlight a veteran’s success story as a homeowner.
- November 27: Thanksgiving — Post a “Grateful for Our Community” video montage of clients and local business partners.
- November 30: Small Business Saturday (Last Saturday of November) — This is the perfect time to do a business spotlight. Shoot videos, take photos, and get quotes from one of your favorite local businesses.
Personalize each note this holiday season
December: Review & refine your year-end content strategy
Wrap up the year by auditing your content wins and planning fresh ideas. This positions you as the go-to local expert heading into 2026.
- Audit your top content: Check which posts, emails, and real estate videos generated the most engagement, then focus on those themes.
- Plan your 2026 real estate social media calendar: Sketch out quarterly topics for the following year so you hit the ground running.
- Mix post formats for maximum reach: Repurpose your year-end reports into short videos, infographics, or carousel posts to reach a wider audience across email, Instagram, and LinkedIn.
- Holiday highlights:
- December 4: National Cookie Day — Cookies make excellent pop-by gifts! Pair some fresh cookies from one of your favorite local bakeries with adorable gift bags and cards, and you’ll look like an early Christmas elf!
- December 14-22: Hanukkah — Offer a “Light Up Your Home” mini-blog on easy lighting décor. It’s perfect for highlighting cozy living spaces.
- December 25: Christmas — Invite followers to a “Home for the Holidays” photo contest and offer a small gift card prize. Read our guide for more Christmas real estate marketing ideas.
- December 31: New Year’s Eve — Send an email featuring end-of-year stats and a motivational note about fresh starts in 2026. You can include the number of deals you’ve closed and open houses you’ve hosted.
Wrap up the year and prepare new content strategies
Frequently asked questions (FAQs)
What are the 4 Ps of marketing in real estate?
The 4 Ps of marketing translate to Product (your listings and services), Price (commission rates and home values), Place (your distribution channels), and Promotion (your advertising mix). These are all essential in creating a solid marketing strategy.
What should be on a marketing calendar?
Your marketing calendar should outline monthly themes, highlight holiday spotlights for timely campaigns, specify content types, and include publish dates. This will make it easier to schedule, publish, and monitor your posts.
How do I create a content calendar for real estate?
First, define your goals and then brainstorm the type of content you want to create. Some examples are home tour videos, community spotlights, and agent interviews. Then, assign each piece a publish date and channel (TikTok, Instagram, or email). Do this consistently every month so you never run out of ideas to post.
Your take
I hope my real estate marketing schedule has helped you plan for the upcoming holidays and seasons!
Got a brilliant idea to level up this action plan? How’s your marketing strategy performing this season? Share your insights and wins in the comments — I’d love to hear your thoughts and celebrate your success!
The post The Complete Real Estate Marketing Calendar & Holiday Guide (+ PDF) appeared first on The Close.