Writing a real estate agent’s Instagram bio sounds easy until you have to do it. The good news? You don’t need to be a copywriter to write a solid one. In this guide, I’ll walk you through tips, tools, and the best realtor Instagram bio examples that work so you’re not stuck staring at a blank screen. Let’s make your profile stand out and make that tiny space work for you!
Whenever someone clicks on your Instagram profile, you’ve got about three seconds to convince them to stick around. That’s where your bio, or your digital elevator pitch, comes in. For real estate agents, bios should be concise, scroll-stopping, and a bit strategic. Here’s what makes an Instagram bio go from “meh” to memorable:
Your Instagram bio carries significant weight. In just 150 characters, you gotta show people what you’re about and why they should scroll through your profile. Below, I’ll walk you through the elements that turn a good bio into one that brings in clients.
Your value proposition is the “why you” of your real estate business. It should quickly explain who you help and what kind of result or benefit you deliver. Instead of focusing on your title, focus on the transformation you offer: stress-free closings and finding off-market deals. A clear message beats clever copy every time.
Begin with a clear purpose (Source: Renee Funk’s Instagram)
Renee’s bio leads with precisely what she brings to the table: she helps agents improve their communication. It’s clear, specific, and instantly tells you who she serves and how she adds value.
If you want to attract local leads, make it easy for them to know where you work. Mentioning your city or neighborhood helps you show up in search results and instantly tells viewers if you’re an agent in their area. You can also shout your specialty: luxury, commercial, or first-timers — as long as it’s something specific.
Luxury niche, loud and clear (Source: Ginger Martin’s Instagram)
Ginger Martin’s bio makes it crystal clear where she works and what her specialties are. By calling out “Napa Valley + Sonoma Valley” along with her niche (estates, vineyards, and lifestyle), she attracts the kind of client who’s looking for that luxury wine country experience. No guesswork needed.
People trust numbers more than adjectives. Instead of saying you’re the “best,” say you’ve helped 100+ clients or sold $10M in real estate last year. If you’ve won awards or achieved significant milestones, include them, but keep the presentation humble and clean. Social proof builds authority fast, especially in a competitive market.
Billions sold? That’s one powerful trust signal (Source: Chad Carroll’s Instagram)
1,000 deals and counting — proof in the numbers (Source: Ricky Carruth’s Instagram)
Chad Carroll and Ricky Carruth both use numbers and achievements to build trust fast. Chad leads with an impressive “7.5 billion+ sold” and his #1 team status, while Ricky highlights “1,000 deals closed solo” and his coaching experience. These stats say more in one line than a paragraph of adjectives ever could.
Don’t let people guess what they should do next. Use your real estate agent Instagram bio to guide them, whether it’s to click the link in your profile, watch your latest vlog, or schedule a consultation. CTAs like “DM me for listings” or “Tap below for my free seller guide” feel natural and are easy to act on. Keep it concise, clear, and aligned with your current goal.
Remember: Simple CTA, easy next step (Source: Katie Day’s Instagram)
Katie Day makes her CTA super clear with “Buying or Selling?
Work with the team!” It’s concise, direct, and clearly instructs people on the next step. That tiny prompt gives visitors a reason to click the link without over-explaining or sounding pushy.
That one link in your bio is prime real estate, so make it work harder. Instead of sending people to your homepage, direct them to a curated landing page featuring your best offers. It can be a lead magnet, a listing search, or a booking calendar. Tools like Linktree, Taplink, Later, or a custom mobile page can help organize everything in one spot. Bonus: You can also track clicks and optimize what works.
One link, lots of value! (Source: Bianca D’Alessio’s Instagram)
Bianca D’Alessio does a great job using her link in bio to drive traffic to multiple resources. She uses a Linktree to connect her followers to her TV show, book, and other content. A well-curated landing page like this turns your one Instagram link into a mini-hub for your brand.Here’s another excellent example of an Instagram account with a Linktree tool: The Close
Clean, clickable, and super functional link in bio (Source: The Close’s Instagram)
Heads up: I’ve delved deeper into link-in-bio tools and landing page strategies below, so that you can turn that one little link into a lead generation machine. Don’t skip it! It’s one of the easiest ways to upgrade your Instagram profile.
Wall-to-wall text is a scroll-past moment. Break up your bio with line spacing and use emojis as visual anchors. The goal is to make it skimmable and friendly without appearing spammy. Pick emojis that reinforce your message, not just fill space.
Here’s a clean layout and scroll-friendly design (Source: Christina Kremidas’ Instagram)
Christina Kremidas uses emojis and line breaks in a way that feels clean, not cluttered. Each line has a clear purpose, and the emojis help guide your eye without overwhelming the message. Her bio still looks professional, but way more scannable than a block of plain text.
Did you know that, just like your Instagram name and handle, your bio is also searchable? Adding keywords like “realtor” and “your city + real estate” can help your profile pop up when someone’s hunting for an agent. Yup — it’s a subtle move that can quietly grow your reach. Just don’t stuff your bio with SEO terms!
Keep your bio search-friendly and specific (Source: Jovan Singh’s Instagram)
Jovan Singh’s bio includes “Dallas Realtor,” “new build,” and “relocating specialist” — all terms that help him appear in search results. He even lists the languages he speaks, which could make a significant difference for clients looking for someone with whom they can really connect. It’s a smart, subtle way to get found by the right people.
Your bio sets the tone, and your posts should back it up. If you claim to help sellers get top dollar, your grid should showcase proof — before-and-after photos and client wins. If your bio exudes a luxury vibe but your content looks unpolished, it creates a disconnect. The message across your bio and feed should feel cohesive and authentic to your brand.
Luxury bio, luxury grid — totally on brand (Source: Tomer Fridman’s Instagram)
Tomer Fridman’s profile is an excellent example of alignment. His bio screams high-end luxury, and his feed backs it up with stunning, multi-million-dollar listings. When someone lands on his page, there’s no confusion about who he is or what he specializes in. The message across his bio and content feels consistent and intentional.
Related Article
Writing about yourself can feel weird. Trying to cram it into 150 characters? Even harder.
The good news is that you don’t have to start from scratch. There are tools available that can help you brainstorm, write, and refine your bio until it truly reflects your personality. Here are a couple of simple ways to get help without hiring a copywriter.
There are free and paid AI tools that generate Instagram bios in seconds. You type in a few details, such as the type of agent you are, your workplace, and your tone, and the tool will spit out 3 to 5 options for you to refine. It’s not about copying them word-for-word, but they’re a great starting point if you don’t know how to phrase things clearly.
Some tools you can try:
If you’re using tools like ChatGPT or Jasper, you can go even deeper by providing them with more specific instructions. The more specific your prompt, the more usable the output will be. Try this:
Example prompts:
If the first version doesn’t feel quite right, no worries! Just ask it to tweak things until it sounds like something you’d actually post in your bio. You can say things like:
Follow-up commands:
Your Instagram bio only allows one clickable link, so you’ve got to make it count. When done right, the link in your bio can guide people to your listings, free resources, or even your calendar.
Instead of linking to your homepage or one random page, use tools that let you create a mini-hub for all your most important links. These tools make it easy to add buttons for things like “Search Homes,” “Download My Buyer Guide,” or “Schedule a Consultation.” Most of them let you customize colors and track clicks, too, so you know what’s working.
The goal of your bio landing page is to give people clear next steps without overwhelming them. Consider what someone new to your profile might be looking for, and prioritize that accordingly. Some things you can include:
Even with the right tools, it’s easy to set up a link in bio that looks good but doesn’t do much. A few small mistakes can result in missed clicks or, worse, lost leads. Here are a few things to watch out for:
Forgetting a call to action in your actual bio: You’ve got to tell people to click. A simple “Start here
” or “Grab your free homebuying checklist below” makes a big difference.
Adding too many links: If your landing page looks like a menu with 12 buttons, most people won’t click anything. Stick to your top 2-3 links so people don’t get overwhelmed.
Linking to your homepage with no direction: People don’t want to dig around — they’ll bounce if they don’t know where to click.
Instagram gives you 150 characters for your bio, so it’s best to keep it short and impactful. Aim to convey who you are and what you do, and include a call to action. Think of it as your quick elevator pitch to anyone who opens your profile.
Yes, Instagram now allows you to add up to five links directly in your bio. Alternatively, you can use tools like Linktree or Taplink to create a single landing page that houses multiple links.
Absolutely! Instagram’s search algorithm considers the keywords in your bio when displaying search results. Including relevant terms, such as your location or specialty, can help your profile appear in searches.
Yes, review and refresh your bio periodically. If you’ve changed markets, acquired new listings, or reached a significant milestone, ensure your bio accurately reflects these updates. It’s a small space, but keeping it current shows you’re active.
You’ve just seen some of the strongest real estate Instagram bio examples out there, and hopefully, you’re walking away with a few ideas you can swipe, tweak, or totally make your own. Your bio is tiny, but when done right, it can do some serious heavy lifting for your brand.
Have a favorite example from this list? Or spotted a killer realtor Instagram bio we should include next time? Drop it in the comments — I’d love to see it!
Related Articles
The post Real Estate Agent Instagram Bio Ideas That Actually Work appeared first on The Close.
What makes a great Instagram bio for realtors?
Whenever someone clicks on your Instagram profile, you’ve got about three seconds to convince them to stick around. That’s where your bio, or your digital elevator pitch, comes in. For real estate agents, bios should be concise, scroll-stopping, and a bit strategic. Here’s what makes an Instagram bio go from “meh” to memorable:
-
It clearly says what you do and who you help: Skip the buzzwords. Instead of “licensed real estate professional,” try “Helping first-time buyers find homes in Austin.”
- It shows your personality: Are you straight-laced and professional? Warm and funny? A little flair can help people remember and like you.
- It includes one solid call-to-action (CTA): Your bio should guide viewers to a clear next step. Whether it’s clicking your link or sending you a DM, keep it simple and specific.
- It makes good use of space (and emojis!): Emojis can help break up the text and make you look more approachable. But go easy because this ain’t your high school group chat!
How to create an Instagram bio that converts
Your Instagram bio carries significant weight. In just 150 characters, you gotta show people what you’re about and why they should scroll through your profile. Below, I’ll walk you through the elements that turn a good bio into one that brings in clients.
1. Start with a clear value proposition
Your value proposition is the “why you” of your real estate business. It should quickly explain who you help and what kind of result or benefit you deliver. Instead of focusing on your title, focus on the transformation you offer: stress-free closings and finding off-market deals. A clear message beats clever copy every time.
Begin with a clear purpose (Source: Renee Funk’s Instagram)
Renee’s bio leads with precisely what she brings to the table: she helps agents improve their communication. It’s clear, specific, and instantly tells you who she serves and how she adds value.
2. Mention your market or niche to attract the right clients
If you want to attract local leads, make it easy for them to know where you work. Mentioning your city or neighborhood helps you show up in search results and instantly tells viewers if you’re an agent in their area. You can also shout your specialty: luxury, commercial, or first-timers — as long as it’s something specific.
Luxury niche, loud and clear (Source: Ginger Martin’s Instagram)
Ginger Martin’s bio makes it crystal clear where she works and what her specialties are. By calling out “Napa Valley + Sonoma Valley” along with her niche (estates, vineyards, and lifestyle), she attracts the kind of client who’s looking for that luxury wine country experience. No guesswork needed.
3. Use social proof to build instant credibility
People trust numbers more than adjectives. Instead of saying you’re the “best,” say you’ve helped 100+ clients or sold $10M in real estate last year. If you’ve won awards or achieved significant milestones, include them, but keep the presentation humble and clean. Social proof builds authority fast, especially in a competitive market.
Billions sold? That’s one powerful trust signal (Source: Chad Carroll’s Instagram)
1,000 deals and counting — proof in the numbers (Source: Ricky Carruth’s Instagram)
Chad Carroll and Ricky Carruth both use numbers and achievements to build trust fast. Chad leads with an impressive “7.5 billion+ sold” and his #1 team status, while Ricky highlights “1,000 deals closed solo” and his coaching experience. These stats say more in one line than a paragraph of adjectives ever could.
4. Add a strong call to action that tells viewers what to do next
Don’t let people guess what they should do next. Use your real estate agent Instagram bio to guide them, whether it’s to click the link in your profile, watch your latest vlog, or schedule a consultation. CTAs like “DM me for listings” or “Tap below for my free seller guide” feel natural and are easy to act on. Keep it concise, clear, and aligned with your current goal.
Remember: Simple CTA, easy next step (Source: Katie Day’s Instagram)
Katie Day makes her CTA super clear with “Buying or Selling?
5. Optimize your link in bio to drive clicks and leads
That one link in your bio is prime real estate, so make it work harder. Instead of sending people to your homepage, direct them to a curated landing page featuring your best offers. It can be a lead magnet, a listing search, or a booking calendar. Tools like Linktree, Taplink, Later, or a custom mobile page can help organize everything in one spot. Bonus: You can also track clicks and optimize what works.
One link, lots of value! (Source: Bianca D’Alessio’s Instagram)
Bianca D’Alessio does a great job using her link in bio to drive traffic to multiple resources. She uses a Linktree to connect her followers to her TV show, book, and other content. A well-curated landing page like this turns your one Instagram link into a mini-hub for your brand.Here’s another excellent example of an Instagram account with a Linktree tool: The Close
Clean, clickable, and super functional link in bio (Source: The Close’s Instagram)
Heads up: I’ve delved deeper into link-in-bio tools and landing page strategies below, so that you can turn that one little link into a lead generation machine. Don’t skip it! It’s one of the easiest ways to upgrade your Instagram profile.
6. Make your bio easy to read with emojis and line breaks
Wall-to-wall text is a scroll-past moment. Break up your bio with line spacing and use emojis as visual anchors. The goal is to make it skimmable and friendly without appearing spammy. Pick emojis that reinforce your message, not just fill space.
Here’s a clean layout and scroll-friendly design (Source: Christina Kremidas’ Instagram)
Christina Kremidas uses emojis and line breaks in a way that feels clean, not cluttered. Each line has a clear purpose, and the emojis help guide your eye without overwhelming the message. Her bio still looks professional, but way more scannable than a block of plain text.
7. Add searchable keywords to boost Instagram discoverability
Did you know that, just like your Instagram name and handle, your bio is also searchable? Adding keywords like “realtor” and “your city + real estate” can help your profile pop up when someone’s hunting for an agent. Yup — it’s a subtle move that can quietly grow your reach. Just don’t stuff your bio with SEO terms!
Keep your bio search-friendly and specific (Source: Jovan Singh’s Instagram)
Jovan Singh’s bio includes “Dallas Realtor,” “new build,” and “relocating specialist” — all terms that help him appear in search results. He even lists the languages he speaks, which could make a significant difference for clients looking for someone with whom they can really connect. It’s a smart, subtle way to get found by the right people.
8. Ensure your bio matches your Instagram grid
Your bio sets the tone, and your posts should back it up. If you claim to help sellers get top dollar, your grid should showcase proof — before-and-after photos and client wins. If your bio exudes a luxury vibe but your content looks unpolished, it creates a disconnect. The message across your bio and feed should feel cohesive and authentic to your brand.
Luxury bio, luxury grid — totally on brand (Source: Tomer Fridman’s Instagram)
Tomer Fridman’s profile is an excellent example of alignment. His bio screams high-end luxury, and his feed backs it up with stunning, multi-million-dollar listings. When someone lands on his page, there’s no confusion about who he is or what he specializes in. The message across his bio and content feels consistent and intentional.
Related Article
28 Real Estate Instagram Posts That Attract Clients
Tools to help you write your Instagram realtor bio
Writing about yourself can feel weird. Trying to cram it into 150 characters? Even harder.
The good news is that you don’t have to start from scratch. There are tools available that can help you brainstorm, write, and refine your bio until it truly reflects your personality. Here are a couple of simple ways to get help without hiring a copywriter.
AI Instagram bio generators
There are free and paid AI tools that generate Instagram bios in seconds. You type in a few details, such as the type of agent you are, your workplace, and your tone, and the tool will spit out 3 to 5 options for you to refine. It’s not about copying them word-for-word, but they’re a great starting point if you don’t know how to phrase things clearly.
Some tools you can try:
- For super simple and beginner-friendly, visit Copy.ai.
- For great tone control (professional, witty, etc.), head over to Jasper.
- For other fast, free options worth testing, try Writesonic or check out Rytr
Prompt ideas to use with ChatGPT or Jasper
If you’re using tools like ChatGPT or Jasper, you can go even deeper by providing them with more specific instructions. The more specific your prompt, the more usable the output will be. Try this:
- Write an Instagram bio for a real estate agent who helps first-time homebuyers in New Orleans. The tone should be friendly and professional. Include a strong CTA and make sure it fits under 150 characters.
- Write an Instagram bio for a luxury real estate agent in Los Angeles who works with international buyers. Keep the tone elevated and polished. Include a reference to multilingual service and a soft CTA.
- Create a fun and playful Instagram bio for a millennial real estate agent in Austin who shares home tours and moving tips. Use emojis, keep it casual, and include a prompt to DM.
If the first version doesn’t feel quite right, no worries! Just ask it to tweak things until it sounds like something you’d actually post in your bio. You can say things like:
- Make it sound more high-end.
- Use emojis to make it more casual.
- Shorten it a bit.
How to use your “link in bio” like a pro
Your Instagram bio only allows one clickable link, so you’ve got to make it count. When done right, the link in your bio can guide people to your listings, free resources, or even your calendar.
Tools for link in bio optimization
Instead of linking to your homepage or one random page, use tools that let you create a mini-hub for all your most important links. These tools make it easy to add buttons for things like “Search Homes,” “Download My Buyer Guide,” or “Schedule a Consultation.” Most of them let you customize colors and track clicks, too, so you know what’s working.
- For something clean, simple, and widely used by Instagram influencers, check Linktree.
- If you need real estate-friendly templates, visit Taplink.
- To create a mini-site right from your phone, try out Milkshake.
- For link tracking and analytics, read up on Later.
What to include on your bio landing page
The goal of your bio landing page is to give people clear next steps without overwhelming them. Consider what someone new to your profile might be looking for, and prioritize that accordingly. Some things you can include:
- A home search link (bonus points if it can be filtered by neighborhood or price)
- A freebie, like a buyer/seller checklist or market report
- A link to schedule a call or consultation
- Client testimonials or a “Why work with me” page
- Your latest listing or open house info
Common link in bio mistakes to avoid
Even with the right tools, it’s easy to set up a link in bio that looks good but doesn’t do much. A few small mistakes can result in missed clicks or, worse, lost leads. Here are a few things to watch out for:
Frequently asked questions (FAQs)
What’s the ideal bio length?
Instagram gives you 150 characters for your bio, so it’s best to keep it short and impactful. Aim to convey who you are and what you do, and include a call to action. Think of it as your quick elevator pitch to anyone who opens your profile.
Can I use multiple links in my bio?
Yes, Instagram now allows you to add up to five links directly in your bio. Alternatively, you can use tools like Linktree or Taplink to create a single landing page that houses multiple links.
Do bios affect Instagram search results?
Absolutely! Instagram’s search algorithm considers the keywords in your bio when displaying search results. Including relevant terms, such as your location or specialty, can help your profile appear in searches.
Should I update my bio regularly?
Yes, review and refresh your bio periodically. If you’ve changed markets, acquired new listings, or reached a significant milestone, ensure your bio accurately reflects these updates. It’s a small space, but keeping it current shows you’re active.
Your take
You’ve just seen some of the strongest real estate Instagram bio examples out there, and hopefully, you’re walking away with a few ideas you can swipe, tweak, or totally make your own. Your bio is tiny, but when done right, it can do some serious heavy lifting for your brand.
Have a favorite example from this list? Or spotted a killer realtor Instagram bio we should include next time? Drop it in the comments — I’d love to see it!
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The post Real Estate Agent Instagram Bio Ideas That Actually Work appeared first on The Close.