Choosing the right tech stack for your brokerage can feel like navigating a maze. There are CRMs, marketing suites, transaction platforms, financial tools, and recruiting systems all shouting for your attention. I’ve dug into dozens of options, tested and compared their workflows, and narrowed them down to the best 15. Now, dive in and discover the best real estate brokerage software.
In 2025, it’s not enough to slap together a flyer and hope it sticks. Your brokerage needs cohesive, multi-channel marketing campaigns that convert leads. Your agents need tools that keep up without breaking the bank or the brand.
Here are my top picks for marketing software for real estate brokers:
Up your social media game with Coffee and Contracts’ story templates
Having Coffee and Contracts is like handing your agents a full-service marketing department in one membership. It packs customizable templates for everything, from social media posts and reels to printed postcards and email campaigns. With all these real estate marketing materials, your team can launch polished and consistent outreach in minutes.
Get started with Coffee and Contracts
Related resource: Real Estate Marketing Materials to Crush Your Personal Brand
Easily create marketing materials using Agent Crate
Agent Crate shines when you want hands-off social media. Its automated posting plans push engaging content directly to your agents’ Facebook and Instagram business pages without them lifting a finger. Its in-app design studio lets you customize everything on brand, from single-image posts to short video scripts.
Get started with Agent Crate
Stand out in your potential leads’ mailboxes with these postcards
ProspectsPLUS! is the go-to for brokerages that swear by hyper-targeted mailers. Users can build and clean their mailing lists, send postcards, flyers, brochures, and door hangers. Agents can also schedule ongoing campaigns, like a “just-sold mailer,” to run automatically. In fact, ProspectPLUS! is one of The Close’s top picks for the best real estate direct mail companies for these features..
Get started with ProspectsPLUS!
Freelance services you can book through Fiverr
While Fiverr isn’t a turnkey brokerage solution, it’s perfect when your team has one-off projects. Tap into a global marketplace of freelancers rated by real clients to find experts for real estate logo designs, virtual staging, ad management, or even email campaigns. Plus, with services starting as low as $5, it’s affordable to get professional-quality work without breaking the bank.
Get started with Fiverr
Related resource: Best Real Estate Logos
CRMs aren’t just a perk anymore; they’re a must-have if you want to keep agents happy and make recruiting easier. Before you choose a CRM for your team, figure out which features your brokerage truly needs versus the “nice-to-haves,” so you end up with a system that works for everyone.
Nurture your leads using Market Leader
Market Leader captures and nurtures leads with automated real estate drip campaigns and timely reminders. It delivers exclusive, high-quality prospects straight to your agents, so you’re not competing for the same contacts. Its exclusive leads guarantee means once a lead is assigned to you, no other agent in the network can claim it.
Get started with Market Leader
Manage your leads with CINC’s CRM solution
CINC bundles lead gen, website hosting, and powerful AI-driven follow-up workflows into one seamless platform. If you’re a team leader, you’ll love its ability to route hot leads to the right agents instantly — and the customizable team dashboards give you real-time insight into ROI at a glance. It’s absolutely perfect for scaling operations.
Get started with CINC
Identify leads most likely to convert using Real Geeks
Real Geeks’ conversion-focused toolkit combines high-performing IDX websites with smart behavioral tracking that tells your agents which leads are ready to talk. It filters out cold leads so agents can focus on genuine prospects instead. Plus, with prebuilt follow-up sequences and a free “Playbook” of industry-proven scripts, you’ll empower your team to confidently engage prospects.
Get started with Real Geeks
Today’s top website builders and IDX solutions give you drag-and-drop design, real-time MLS feeds, and built-in lead capture tools. When comparing platforms for your brokerage, focus on how easily you can customize pages, launch hyperlocal search widgets, and optimize for mobile without calling in a developer.
Example of a custom-branded Agent Image website
Agent Image builds award-winning, fully custom-branded WordPress sites that help brokerages establish a distinctive online presence. Think high-impact, mobile-friendly designs that turn casual visitors into solid leads. Agent Image’s team handles everything from SEO-optimized page layouts to IDX integration and lead-capture widgets.
Get started with Agent Image
Example of Placester’s no-code websites
Placester makes it effortless for brokerages to launch and manage IDX-enabled websites without touching a line of code, thanks to its library of fully customizable templates and built-in MLS data feeds. From area pages that highlight neighborhood insights to automated saved-search alerts that keep prospects coming back, its platform helps generate and nurture leads around the clock.
Get started with Placester
Example of an AgentFire website with hyperlocal content tools
AgentFire gives brokerages a head start with hyperlocal, conversion-driven websites powered by its Visual Editor. In minutes, agents can spin up beautifully branded pages, AI-driven search widgets, and lead-capture CTAs. This makes it easy for agents to tailor their site to a specific niche, neighborhood, or property type.
Get started with AgentFire
The smartest brokerages are now turning to platforms that handle e-signatures, audit trails, commission splits, and bookkeeping all in one place. Check out these top options for your team and say goodbye to error-prone spreadsheets.
Brokermint’s mobile app
Brokermint brings your transaction management and back-office under one roof, automating checklists, commission splits, and real-time financial reporting so your brokerage can ditch spreadsheets and stay on top of every deal. Its mobile app lets your team manage transactions on the go, keeping deals moving no matter where they are.
Get started with Brokermint
Related resource: Best Real Estate Transaction Management Software
Track your firm’s spending with QuickBooks
Did you know that many agents and brokerages already use QuickBooks? QuickBooks Online adapts to any brokerage’s accounting needs, showcasing flexible chart-of-accounts templates and custom fields for tracking commission payouts, trust-account reconciliations, and even agent license renewals right alongside your financial data.
Get started with QuickBooks
Manage transactions and real estate contracts anytime, anywhere
Dotloop streamlines each transaction with e-signatures, real-time document collaboration, and automated compliance checklists. Its broker dashboard delivers a single-pane view of every deal in flight, letting you coach agents mid-process and hit closing targets without last-minute surprises.
Get started with Dotloop
Your brokerage needs to stand out to snag top talent. These tools will help you source smarter, automate follow-ups, and keep every candidate’s journey organized:
Brokerkit recruiting software dashboard
Brokerkit takes the heavy work out of recruiting by combining AI-driven messaging, market-triggered alerts, and integrated SMS/email campaigns into one clean dashboard. With one-click imports from sources like BrokerMetrics and a mobile-responsive design, your team can keep the talent pipeline full and organized, wherever you are.
Get started with Brokerkit
Rate candidates on ZipRecruiter for better matches
With a single click using ZipRecruiter’s platform, your brokerage’s job opening gets posted to over 100 job boards. Its AI matching surfaces top local candidates within minutes, while the ATS-lite dashboard helps you sort, rate, and track applicants in one simple view.
Get started with ZipRecruiter
At The Close, we’ve spent years digging into the tools that power top brokerage firms. Our team of writers, editors, and industry pros evaluated and compared dozens of platforms for this roundup of the best real estate brokerage software. Our top picks were based on the following criteria:
Read more about our methodology here.
Real estate agents rely heavily on CRMs (Market Leader, Real Geeks), marketing platforms (Agent Crate, ProspectsPLUS!), transaction management tools for e-signatures and compliance (Dotloop, Brokermint), and website builders to power their sites (Placester, Agent Image).
The “best” software depends on your business goals and needs. However, many firms choose Market Leader and CINC for their lead generation and CRM needs. On the other hand, smaller teams use LionDesk and Wise Agent for their affordable features and robust lead management tools.
Some popular CRM choices for agents include Market Leader, LionDesk, Follow Up Boss, and Pipedrive. These CRMs offer contact and lead management, drip campaigns, and transaction tracking. For more information, check out our best real estate CRM guide.
When selecting software solutions for your real estate brokerage, consider how well they will align with your company’s goals and needs. Which of these software solutions are used by your teams and brokerages? Share your experience in the comments!
The post Best Real Estate Brokerage Software for 2025: Our Top 15 Picks (+ Pricing) appeared first on The Close.
The Close’s top picks for best real estate brokerage software
| Software | Best for | Starting monthly price | Learn more |
|---|---|---|---|
| Best marketing software for your real estate brokerage | |||
| Complete marketing campaign toolkit | $74 for agents; $54 per user for teams | Visit Coffee and Contracts |
| Automated social media posting | $39 for agents; $159 for teams | Visit Agent Crate |
| Highly targeted real estate direct mail | $0.96 per piece | Visit ProspectsPLUS! |
| On-demand freelance marketing | 5.5% Fiverr service fee of the total purchase amount, an additional minimum fee, plus the project cost | Visit Fiverr |
| Best CRM software for brokerages | |||
| Automated lead-nurturing system | $189 for agents; $329 for small teams with up to 10 users | Visit Market Leader |
| All-in-one lead platform | $899 for agents; $1,299 for teams | Visit CINC |
| Conversion-focused CRM | $299 for agents; $599 for teams | Visit Real Geeks |
| Best website builders and IDX website software | |||
| Fully custom-branded real estate websites | $99 | Visit Agent Image |
| No-code IDX websites | $79 for agents; $199 for teams | Visit Placester |
| Hyperlocal authority websites | $149 subscription + $700 setup fee | Visit AgentFire |
| Best brokerage software for financial and transaction management | |||
| Back-office automation | $99 for up to five users | Visit Brokermint |
| Real estate accounting suite | $35-$235 for up to 25 users | Visit QuickBooks |
| End-to-end transactions | $31.99 for agents; custom pricing for teams and brokers | Visit Dotloop |
| Best recruiting software for brokerages | |||
| Specialized recruiter dashboards | $99 | Visit Brokerkit |
| Instant AI-driven matching | $299 | Visit ZipRecruiter |
Best marketing software for your real estate brokerage
In 2025, it’s not enough to slap together a flyer and hope it sticks. Your brokerage needs cohesive, multi-channel marketing campaigns that convert leads. Your agents need tools that keep up without breaking the bank or the brand.
Here are my top picks for marketing software for real estate brokers:
Coffee and Contracts
- Best for: Complete marketing campaign toolkit
- Starting monthly cost: $74 for agents; $54 per user for teams
Up your social media game with Coffee and Contracts’ story templates
Having Coffee and Contracts is like handing your agents a full-service marketing department in one membership. It packs customizable templates for everything, from social media posts and reels to printed postcards and email campaigns. With all these real estate marketing materials, your team can launch polished and consistent outreach in minutes.
Get started with Coffee and Contracts
Related resource: Real Estate Marketing Materials to Crush Your Personal Brand
Agent Crate
- Best for: Automated social media posting
- Starting monthly cost: $39 for agents; $159 for teams
Easily create marketing materials using Agent Crate
Agent Crate shines when you want hands-off social media. Its automated posting plans push engaging content directly to your agents’ Facebook and Instagram business pages without them lifting a finger. Its in-app design studio lets you customize everything on brand, from single-image posts to short video scripts.
Get started with Agent Crate
ProspectsPLUS!
- Best for: Highly targeted real estate direct mail
- Starting monthly cost: $0.96 per piece
Stand out in your potential leads’ mailboxes with these postcards
ProspectsPLUS! is the go-to for brokerages that swear by hyper-targeted mailers. Users can build and clean their mailing lists, send postcards, flyers, brochures, and door hangers. Agents can also schedule ongoing campaigns, like a “just-sold mailer,” to run automatically. In fact, ProspectPLUS! is one of The Close’s top picks for the best real estate direct mail companies for these features..
Get started with ProspectsPLUS!
Fiverr
- Best for: On-demand freelance marketing
- Starting monthly cost: 5.5% Fiverr service fee of the total purchase amount, an additional minimum fee, plus the project cost
Freelance services you can book through Fiverr
While Fiverr isn’t a turnkey brokerage solution, it’s perfect when your team has one-off projects. Tap into a global marketplace of freelancers rated by real clients to find experts for real estate logo designs, virtual staging, ad management, or even email campaigns. Plus, with services starting as low as $5, it’s affordable to get professional-quality work without breaking the bank.
Get started with Fiverr
Related resource: Best Real Estate Logos
Best CRM software for real estate brokerages
CRMs aren’t just a perk anymore; they’re a must-have if you want to keep agents happy and make recruiting easier. Before you choose a CRM for your team, figure out which features your brokerage truly needs versus the “nice-to-haves,” so you end up with a system that works for everyone.
Market Leader
- Best for: Automated lead-nurturing system
- Starting monthly cost: $189 for agents; $329 for small teams with up to 10 users
Nurture your leads using Market Leader
Market Leader captures and nurtures leads with automated real estate drip campaigns and timely reminders. It delivers exclusive, high-quality prospects straight to your agents, so you’re not competing for the same contacts. Its exclusive leads guarantee means once a lead is assigned to you, no other agent in the network can claim it.
Get started with Market Leader
CINC
- Best for: All-in-one lead platform
- Starting monthly cost: $899 for agents; $1,299 for teams
Manage your leads with CINC’s CRM solution
CINC bundles lead gen, website hosting, and powerful AI-driven follow-up workflows into one seamless platform. If you’re a team leader, you’ll love its ability to route hot leads to the right agents instantly — and the customizable team dashboards give you real-time insight into ROI at a glance. It’s absolutely perfect for scaling operations.
Get started with CINC
Real Geeks
- Best for: Conversion-focused CRM
- Starting monthly cost: $299 for agents; $599 for teams
Identify leads most likely to convert using Real Geeks
Real Geeks’ conversion-focused toolkit combines high-performing IDX websites with smart behavioral tracking that tells your agents which leads are ready to talk. It filters out cold leads so agents can focus on genuine prospects instead. Plus, with prebuilt follow-up sequences and a free “Playbook” of industry-proven scripts, you’ll empower your team to confidently engage prospects.
Get started with Real Geeks
Best website builders and IDX website software
Today’s top website builders and IDX solutions give you drag-and-drop design, real-time MLS feeds, and built-in lead capture tools. When comparing platforms for your brokerage, focus on how easily you can customize pages, launch hyperlocal search widgets, and optimize for mobile without calling in a developer.
Agent Image
- Best for: Fully custom-branded real estate websites
- Starting monthly cost: $99
Example of a custom-branded Agent Image website
Agent Image builds award-winning, fully custom-branded WordPress sites that help brokerages establish a distinctive online presence. Think high-impact, mobile-friendly designs that turn casual visitors into solid leads. Agent Image’s team handles everything from SEO-optimized page layouts to IDX integration and lead-capture widgets.
Get started with Agent Image
Placester
- Best for: No-code IDX websites
- Starting monthly cost: $79 for agents; $199 for teams
Example of Placester’s no-code websites
Placester makes it effortless for brokerages to launch and manage IDX-enabled websites without touching a line of code, thanks to its library of fully customizable templates and built-in MLS data feeds. From area pages that highlight neighborhood insights to automated saved-search alerts that keep prospects coming back, its platform helps generate and nurture leads around the clock.
Get started with Placester
AgentFire
- Best for: Hyperlocal authority websites
- Starting monthly cost: $149 subscription + $700 setup fee
Example of an AgentFire website with hyperlocal content tools
AgentFire gives brokerages a head start with hyperlocal, conversion-driven websites powered by its Visual Editor. In minutes, agents can spin up beautifully branded pages, AI-driven search widgets, and lead-capture CTAs. This makes it easy for agents to tailor their site to a specific niche, neighborhood, or property type.
Get started with AgentFire
Best real estate brokerage software for financial and transaction management
The smartest brokerages are now turning to platforms that handle e-signatures, audit trails, commission splits, and bookkeeping all in one place. Check out these top options for your team and say goodbye to error-prone spreadsheets.
Brokermint
- Best for: Back-office automation
- Starting monthly cost: $99 for up to five users
Brokermint’s mobile app
Brokermint brings your transaction management and back-office under one roof, automating checklists, commission splits, and real-time financial reporting so your brokerage can ditch spreadsheets and stay on top of every deal. Its mobile app lets your team manage transactions on the go, keeping deals moving no matter where they are.
Get started with Brokermint
Related resource: Best Real Estate Transaction Management Software
QuickBooks
- Best for: Real estate accounting suite
- Starting monthly cost: $35-$235 for up to 25 users
Track your firm’s spending with QuickBooks
Did you know that many agents and brokerages already use QuickBooks? QuickBooks Online adapts to any brokerage’s accounting needs, showcasing flexible chart-of-accounts templates and custom fields for tracking commission payouts, trust-account reconciliations, and even agent license renewals right alongside your financial data.
Get started with QuickBooks
Dotloop
- Best for: End-to-end transactions
- Starting monthly cost: $31.99 for agents; custom pricing for teams and brokers
Manage transactions and real estate contracts anytime, anywhere
Dotloop streamlines each transaction with e-signatures, real-time document collaboration, and automated compliance checklists. Its broker dashboard delivers a single-pane view of every deal in flight, letting you coach agents mid-process and hit closing targets without last-minute surprises.
Get started with Dotloop
Best recruiting software for real estate brokerages
Your brokerage needs to stand out to snag top talent. These tools will help you source smarter, automate follow-ups, and keep every candidate’s journey organized:
Brokerkit
- Best for: Specialized recruiter dashboards
- Starting monthly cost: $99
Brokerkit recruiting software dashboard
Brokerkit takes the heavy work out of recruiting by combining AI-driven messaging, market-triggered alerts, and integrated SMS/email campaigns into one clean dashboard. With one-click imports from sources like BrokerMetrics and a mobile-responsive design, your team can keep the talent pipeline full and organized, wherever you are.
Get started with Brokerkit
ZipRecruiter
- Best for: Instant AI-driven matching
- Starting monthly cost: $299
Rate candidates on ZipRecruiter for better matches
With a single click using ZipRecruiter’s platform, your brokerage’s job opening gets posted to over 100 job boards. Its AI matching surfaces top local candidates within minutes, while the ATS-lite dashboard helps you sort, rate, and track applicants in one simple view.
Get started with ZipRecruiter
Methodology: How we chose the best real estate brokerage software
At The Close, we’ve spent years digging into the tools that power top brokerage firms. Our team of writers, editors, and industry pros evaluated and compared dozens of platforms for this roundup of the best real estate brokerage software. Our top picks were based on the following criteria:
- Functionality: We looked at software that tackles a brokerage’s everyday challenges. Whether managing transactions, recruiting agents, or updating a website, each software should make daily operations easier.
- Pricing: We weighed each tool’s pricing, subscription plans, and discount offers against its potential return on investment.
- Ease of use: We assessed each software’s user experience, learning curve, and interface on web and mobile.
- Verified user reviews: We factored in verified user feedback, client case studies, and growth in adoption to ensure these tools are battle-tested in brokerages.
- Stability: Downtime and bugs cost brokerages money. All our picks passed stability checks for smooth performance and minimal hiccups.
Read more about our methodology here.
Frequently asked questions (FAQs)
What software do realtors use?
Real estate agents rely heavily on CRMs (Market Leader, Real Geeks), marketing platforms (Agent Crate, ProspectsPLUS!), transaction management tools for e-signatures and compliance (Dotloop, Brokermint), and website builders to power their sites (Placester, Agent Image).
Which software is best for a real estate business?
The “best” software depends on your business goals and needs. However, many firms choose Market Leader and CINC for their lead generation and CRM needs. On the other hand, smaller teams use LionDesk and Wise Agent for their affordable features and robust lead management tools.
What CRM do most realtors use?
Some popular CRM choices for agents include Market Leader, LionDesk, Follow Up Boss, and Pipedrive. These CRMs offer contact and lead management, drip campaigns, and transaction tracking. For more information, check out our best real estate CRM guide.
Your take
When selecting software solutions for your real estate brokerage, consider how well they will align with your company’s goals and needs. Which of these software solutions are used by your teams and brokerages? Share your experience in the comments!
The post Best Real Estate Brokerage Software for 2025: Our Top 15 Picks (+ Pricing) appeared first on The Close.